Comments on: Indie Film Distribution — Caachi Answers the Call from Low Budget Films in Need of a Distributor http://www.filmsensei.com/2009/01/indie-film-distribution-caachi-answers-the-call-from-low-budget-films-in-need-of-a-distributor/ Indie and Guerilla Filmmaking Tips from the Trenches - Let the Sensei Be Your Guide Tue, 18 May 2010 22:28:26 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Washington DC film school http://www.filmsensei.com/2009/01/indie-film-distribution-caachi-answers-the-call-from-low-budget-films-in-need-of-a-distributor/comment-page-1/#comment-183 Washington DC film school Fri, 20 Feb 2009 16:29:26 +0000 http://www.filmsensei.com/?p=48#comment-183 Interesting...I'll definitely have to check out caachi. I'm always looking for additional ways to distribute film content online. Thanks. -Timothy Interesting…I’ll definitely have to check out caachi. I’m always looking for additional ways to distribute film content online.

Thanks.

-Timothy

]]> By: Mat http://www.filmsensei.com/2009/01/indie-film-distribution-caachi-answers-the-call-from-low-budget-films-in-need-of-a-distributor/comment-page-1/#comment-171 Mat Wed, 28 Jan 2009 00:09:34 +0000 http://www.filmsensei.com/?p=48#comment-171 Mark: Thanks for the comment and information on your site. I'd definitely be interested in speaking with you more about it. After taking a look at the site, I don't see a huge difference between what you're doing and what other places (like Caachi) are doing. Distribution for indies on the internet really isn't the issue or the problem, it's more about marketing and developing a channel where customers are actually going to visit/frequent and pay for the content indie or guerilla filmmakers are producing. Also, from my quick viewing of the site, it seems like you're aiming more at the higher end indies who already have limited physical distribution -- indies who are premiering on 200 or 300 (or whatever the number) screens. It sounds like you're hoping to build your online traffic off of the marketing done for those films by the distributors who take those movies to theaters. How are you getting word out for the smaller films who may not have theatrical distribution at all? Anyway, zap me an email because I'd love to speak with you more and potentially get an article or interview with you for the website. Thanks! Mat Nastos, Film Sensei http://www.FilmSensei.com Mark:

Thanks for the comment and information on your site. I’d definitely be interested in speaking with you more about it. After taking a look at the site, I don’t see a huge difference between what you’re doing and what other places (like Caachi) are doing.

Distribution for indies on the internet really isn’t the issue or the problem, it’s more about marketing and developing a channel where customers are actually going to visit/frequent and pay for the content indie or guerilla filmmakers are producing. Also, from my quick viewing of the site, it seems like you’re aiming more at the higher end indies who already have limited physical distribution — indies who are premiering on 200 or 300 (or whatever the number) screens. It sounds like you’re hoping to build your online traffic off of the marketing done for those films by the distributors who take those movies to theaters. How are you getting word out for the smaller films who may not have theatrical distribution at all?

Anyway, zap me an email because I’d love to speak with you more and potentially get an article or interview with you for the website. Thanks!

Mat Nastos, Film Sensei
http://www.FilmSensei.com

]]> By: Mark Lipsky http://www.filmsensei.com/2009/01/indie-film-distribution-caachi-answers-the-call-from-low-budget-films-in-need-of-a-distributor/comment-page-1/#comment-166 Mark Lipsky Thu, 15 Jan 2009 16:01:45 +0000 http://www.filmsensei.com/?p=48#comment-166 There actually *is* a distribution company with a new idea. indieWIRE wrote about Gigantic Digital here: http://www.indiewire.com/article/gigantic_releasing_moves_indie_film_distribution_into_new_era/ Our next release, Morgan Dews’ “Must Read After My Death,” will open in February on screen in NY & LA (as well as a few other markets) and day-and-date nationally via Gigantic Digital. In other words, this is a first-run film that will be accessible to a couple of hundred million more moviegoers than any 3000 screen studio release. Yes, there’s the issue of how folks will know it’s playing on Gigantic Digital and we’re working our asses off addressing that with the media. Our basic argument is a comparison with an office worker who happens to be telecommuting rather than working from their cube. The work they do from home is no less valuable than the work they do from the office. Same concept. If a new, first-run film happens to open online in Dallas or Seattle or Boston rather than in a bricks and mortar theater, why wouldn’t the local media alert their readers, viewers and listeners to its ‘local’ premiere? Especially when the streaming quality is as good as it gets, when the presentation is commercial-free and when the ticket price is just $2.99 for 3-day unlimited viewing. Why not review it and write a feature about it if they like it? It’s a harder sell right now than it should be but we’re fighting that fight. We’re actually doing something about the awful state of things rather than just talking about it. Will it work? Yes. In February 2009? Maybe. I hope so. I hope we’re only a tiny bit ahead of the curve rather than way ahead. But this *is* the future for independent films. You know, films by directors who aren’t household names. Films without movie stars. Films without millions in studio (or studio-lite) dollars behind them. Films in a language other than English. Films that would otherwise never be seen by anyone in today’s (and tomorrow’s) onerous theatrical environment. Our success will be your success. Pray for us. OK, maybe just wish us well. There actually *is* a distribution company with a new idea. indieWIRE wrote about Gigantic Digital here: http://www.indiewire.com/article/gigantic_releasing_moves_indie_film_distribution_into_new_era/ Our next release, Morgan Dews’ “Must Read After My Death,” will open in February on screen in NY & LA (as well as a few other markets) and day-and-date nationally via Gigantic Digital. In other words, this is a first-run film that will be accessible to a couple of hundred million more moviegoers than any 3000 screen studio release.

Yes, there’s the issue of how folks will know it’s playing on Gigantic Digital and we’re working our asses off addressing that with the media. Our basic argument is a comparison with an office worker who happens to be telecommuting rather than working from their cube. The work they do from home is no less valuable than the work they do from the office. Same concept. If a new, first-run film happens to open online in Dallas or Seattle or Boston rather than in a bricks and mortar theater, why wouldn’t the local media alert their readers, viewers and listeners to its ‘local’ premiere? Especially when the streaming quality is as good as it gets, when the presentation is commercial-free and when the ticket price is just $2.99 for 3-day unlimited viewing. Why not review it and write a feature about it if they like it?

It’s a harder sell right now than it should be but we’re fighting that fight. We’re actually doing something about the awful state of things rather than just talking about it. Will it work? Yes. In February 2009? Maybe. I hope so. I hope we’re only a tiny bit ahead of the curve rather than way ahead. But this *is* the future for independent films. You know, films by directors who aren’t household names. Films without movie stars. Films without millions in studio (or studio-lite) dollars behind them. Films in a language other than English. Films that would otherwise never be seen by anyone in today’s (and tomorrow’s) onerous theatrical environment. Our success will be your success. Pray for us.

OK, maybe just wish us well.

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